About Us

Vidita Jewels as the name says is adorning beautiful goddesses with magical ornaments with outlets in Jaipur, Delhi and Mumbai and its base in the gemstone city of the world, Jaipur.

Vidita Jewels is Certified Associate Member Of GJEPC[Gems And Jewelry Export Promotion Council]


Vidita Jewels is a jewelry house Founded by SURABHI KASLIWAL GODHA with Co- Director RITU KASLIWAL.

Surabhi Kasliwal Godha
She has done a professional 3 year diploma course in jewelry Designing, Manufacturing, Gemstones grading, cutting and polishing and Diamond grading and manufacturing from Jewellery Design and Technology Institute, Noida.
She also got trained under internationally acclaimed jewelry designer Mr. Poppy Dandiya. With Internship in Gemplus India Ltd, Mumbai and Gitanjali Gems Ltd. she got a firsthand experience on all the processes of a established jewelry company starting from designing at the design department, product development department, import/export department, gemstone department,

marketing department, diamond manufacturing department, production planning control department and also design and fabricate a range of jewelry for the American market.

Surabhi has been the Head of designing and production for Gitanjali Group, KGK Group, Eros Jewelry, clarity gold in the past. She has More recently; she does jewellery designing on her own and has the distinction of producing some of the most exquisite jewellery designs.

She has participated and attended many international jewelry exhibitions such Dubai International Show, Hongkong International Show, Bangkok International show, China International Show.

She has designed jewelry to match each individual garments of graduating students for their final fashion show of National Institute of Fashion Technology [Nift] Delhi, Mumbai, Hyderabad, Bangalore and Chennai.

She has showcased her jewelry for fashion show by Channel V at Sri Lanka.

With a work experience of more than 15 years with the best international brands, she started her own jewelry company in April 2011.


Ritu Kasliwal
She is a homemaker, part of various Social and Cultural Institutions of Jaipur. She has done M.A. in English literature from Dehradun University. She is an important social figure in society of Jaipur and has excelled in all aspects of life. She is an inspiration for her daughter {Surabhi Kasliwal Godha}, and has always guided and supported her for the profession.

Product and quality:

Vidita Jewels specialize in exclusive and designer gold and diamond jewelry, jadau jewelry, Victorian jewelry along with a huge collection in sterling silver with real gemstones, enameling, textures and new techniques.

Vidita Jewels has jewelry for all occasions. It has different collections such an tribal collection, party wear collection, office wear collection, wedding collection etc. Vidita jewels specializes in doing budgeted jewelry, silver cutlery and silver artifacts for corporate gifts, wedding gifts, diwali gifts and different occasions such as Halloween, valentine’s day, Christmas, new year’s memorial day, thanksgiving etc.

Customer relationship management:

We believe in satisfying the urge of customer with authentic products, masterpieces of new millennium, unmatched designs, and unrivalled quality. We believe in making a loyal customer base by our products and services. We also excel in redesigning old jewelry by customizing it with gemstones and beads and giving entirely new look to it under able guidance of our designer and karigars. We also customized jewelry as per the client’s requirements for our products and clients can renew their old jewellery with new designs with authenticity of their product.

The success of the brand goes to the word of mouth publicity of the satisfied customer base with the quality, purity and the right pricing of the products. Vidita Jewels has done many solo exhibitions across the country and abroad also participates in many exclusive shows.